The Human Touch in MarTech

The Human Touch in MarTech

Marketing automation is a good thing if it amplifies a human voice and experience. If you’re sending a genuinely written email to your customers or prospects, there’s nothing wrong with using a tool that allows you to send it en masse rather than hitting...
WSFA 12 talk segment

WSFA 12 talk segment

We were able to be on 12 Talk today with Sally Pitts to talk about the River Region Round Table. An executive round table group serves you by providing an “advisory board” for your business or organization. Members are fellow owners, C-levels, and others with P&L...
Skin in the Game

Skin in the Game

I’m reading Skin in the Game by Nassim Nicholas Taleb. If you’ve ever read or watched something and it made you think “I’m not the only one who feels this way about something” – I’m getting that feeling about this book. Nassim...