Looking forward to the weekend?

Looking forward to the weekend?

Weekends should be a time for relaxing, sports, time with family, church – all the things you do when you’re not working. But for some business owners, it’s just another two days in the workweek. The back-office tasks often get pushed aside because...
Marketing Your Business When You’re Busy

Marketing Your Business When You’re Busy

I’ve recently gone through a period where I was busy working on a contract for a client, and haven’t blogged lately, so this is most assuredly preaching about what I haven’t completely practiced. One of the resource constraints that small businesses...
The Human Touch in MarTech

The Human Touch in MarTech

Marketing automation is a good thing if it amplifies a human voice and experience. If you’re sending a genuinely written email to your customers or prospects, there’s nothing wrong with using a tool that allows you to send it en masse rather than hitting...