Prospects Are Friends, Not Food

Prospects Are Friends, Not Food

Fish are friends, not food. Bruce the shark – Finding Nemo I thought of this phrase recently as I was struggling with cold-calling recently. I was looking at a particular contact record and trying to figure something out – some way to approach them. And it came to me:...
Let’s Talk Social with Stephanie Lichtenstein

Let’s Talk Social with Stephanie Lichtenstein

Stephanie Lichtenstein with Micro Media Marketing in Chicago joined me to talk about what’s new in social media. Take 12 minutes and find out more about her take on stories versus the time line and social media influencers. You’ll also get her take on what...
The opposite of saving the sale

The opposite of saving the sale

I’m not griping. I love Costco. Where else can you get a 55-gallon drum full of pretzels and a overpack of paper towels that you can’t get in the trunk, all in the same place? But I recently tried to buy a laptop for a classroom. This resulted in an object...