Prospects Are Friends, Not Food

Prospects Are Friends, Not Food

Fish are friends, not food. Bruce the shark – Finding Nemo I thought of this phrase recently as I was struggling with cold-calling recently. I was looking at a particular contact record and trying to figure something out – some way to approach them. And it came to me:...

Social Media is the New Cold Calling

I had an epiphany last month at the Auburn Montgomery Outreach Social Media Conference. Social Media is the new cold calling. This may sound like an unpleasant comparison, but I think it makes sense in context, at least if you’ve ever had to do any cold calling....