Prospects Are Friends, Not Food

Prospects Are Friends, Not Food

Fish are friends, not food. Bruce the shark – Finding Nemo I thought of this phrase recently as I was struggling with cold-calling recently. I was looking at a particular contact record and trying to figure something out – some way to approach them. And it came to me:...
Challenges with servicing a key customer

Challenges with servicing a key customer

Many years ago, I was in the wearables business. I had a contractor who was providing some imprinting services, until they abruptly stopped making delivery deadlines. I found out they had taken on a new, large, customer, and were devoting all their resources to...