Prospects Are Friends, Not Food

Prospects Are Friends, Not Food

Fish are friends, not food. Bruce the shark – Finding Nemo I thought of this phrase recently as I was struggling with cold-calling recently. I was looking at a particular contact record and trying to figure something out – some way to approach them. And it came to me:...
Let’s Talk Social with Stephanie Lichtenstein

Let’s Talk Social with Stephanie Lichtenstein

Stephanie Lichtenstein with Micro Media Marketing in Chicago joined me to talk about what’s new in social media. Take 12 minutes and find out more about her take on stories versus the time line and social media influencers. You’ll also get her take on what...